By Jessica Hernandez, CPBS, CDCS
Executive Resume Writer | Certified Personal Brand Strategist | LinkedIn Top Voice
Did you know there are at least seven ways to signal your interest in a company to recruiters on LinkedIn?
By signal interest, I mean attracting recruiters to your profile by spotlighting your profile, optimizing it for searches, or notifying them that you're interested in a role with their company.
Using only one of these strategies can lead to outreach from a recruiter and an interview. Imagine what could happen if you put all 7 to use right now...
Here they are:
1. 𝐉𝐨𝐛 𝐀𝐥𝐞𝐫𝐭𝐬: 𝐓𝐮𝐫𝐧 𝐨𝐧 𝐒𝐢𝐠𝐧𝐚𝐥 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭 - This is a brand-new setting that LinkedIn released in the last month. I'm sure most job seekers don't even know it exists unless you attended my LinkedIn Live from Tuesday. (You should watch the replay. I show you via video how to put these strategies into practice and more).
This setting is under Settings & Privacy > Data Privacy > Job Seeking Preferences. You can even turn it on/off every few weeks to signal interest in a specific company again. (Thanks, Kevin D. Turner, for that tip)
2. 𝐈’𝐦 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐁𝐮𝐭𝐭𝐨𝐧 - Another newer feature released by LinkedIn this year. It's on the Company's About page or Life page on LinkedIn. Clicking this button lets the recruiter know you're interested in opportunities with their company.
3. 𝐄𝐧𝐠𝐚𝐠𝐞𝐝 𝐰𝐢𝐭𝐡 𝐁𝐫𝐚𝐧𝐝 - Engaged with brand is a spotlight. When you like, comment, and share content whether it's a post or an ad from a company on LinkedIn, it spotlights your profile as "Engaged with brand" showing recruiters you're more likely to respond if they reach out to you.
You want recruiters to be confident you'll respond if they message you. Recruiters have limited InMail messages to contact candidates, so they want to ensure they're using them to connect with candidates who will reply.
4. 𝐀𝐜𝐭𝐢𝐯𝐞 𝐓𝐚𝐥𝐞𝐧𝐭 - Another brand-new Spotlight and one that you don't have to turn on. LinkedIn automatically notifies recruiters for you. This spotlight shows recruiters you're active on LinkedIn and more likely to respond if they contact you. You can get this spotlight by updating your profile and turning on the "share resume" feature. LinkedIn will also spotlight you if you've been in your current role longer than the average tenure for that type of position or if there were recent layoffs at your company.
5. 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 - Being connected with employees at the company you apply to will appear on the recruiter's dashboard. This alerts recruiters that people within the company know you and may refer you.
It also shows them you're well-connected with current employees. This is only one of the many reasons why I advise job seekers to connect with 3-5 employees at their target companies. You don't want to just connect with the recruiter. Try connecting with people at the company in a similar role or department, those above or below the role you're targeting, and of course, the decision-maker or leader who would be hiring for your role.
6. 𝐎𝐩𝐞𝐧 𝐭𝐨… 𝐅𝐞𝐚𝐭𝐮𝐫𝐞 Turn the "Open to" feature on to let recruiters know the type of roles you're looking for and exact job titles. This lets them know if there's a match and whether it would be good to reach out. If you add the green banner, you'll increase the likelihood even more that recruiters will reach out to you.
I often have job seekers ask me if putting the green banner up is worth it. This is because they fear looking "desperate." Quite the contrary. LinkedIn's research shows that you're 40% more likely to get a message from a recruiter if you have the green banner on your profile.
7. 𝐒𝐡𝐚𝐫𝐞 𝐑𝐞𝐬𝐮𝐦𝐞 𝐰𝐢𝐭𝐡 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐞𝐫𝐬 You can turn this feature on under Job Seeking Preferences in your Settings & Privacy. This makes any resumes you've uploaded to LinkedIn searchable for recruiters. Your experience and skills can be scanned in searches, so your profile will be better optimized for job searches. This means you'll come up higher in search results and recruiters will find you.
Plus, making your resume available to all recruiters also turns on the Active Talent spotlight, double win!
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