How to beat the robots and get your resume into human hands

Does job searching sometimes feel like you’re flinging resumes and cover letters into a black hole? You may be wondering if your applications are being read at all.

Perhaps you’ve heard that computerized resume scanners reject applications before they even make it into human hands. And yes—at many companies that receive a high volume of applications, that’s true.

The internet has completely transformed the job searching landscape. Long gone are the days when you’d “pound the pavement” or “go in and ask to speak to a manager” for all but the smallest local businesses. Instead, you apply online—which is a double-edged sword for everyone involved. Because you don’t have to physically fill out and deliver an application or send out resumes and cover letters via snail mail anymore, you can apply to a lot more jobs. But so can everybody. This means that an open position can easily get far more applications than companies have the resources to read.

So hiring managers and recruiters frequently use an applicant tracking systems (ATS)—software that helps them organize job applications and ensure none fall through the cracks. If you’ve applied to a job any time since 2008, your application has probably passed through an ATS. Over 98% of Fortune 500 companies use an ATS of some kind, according to research conducted by Jobscan. Any time you apply for a job through an online form or portal, your application is almost certainly going into an ATS.

But an ATS does more than just track applications—it can also act as a filter, parsing every resume submitted and forwarding only the most relevant, qualified job seekers to a hiring manager or recruiter. That’s the resume-scanning technology you’ve probably heard about.

Luckily, getting past the ATS is a lot easier than you might think. Follow these dos and don’ts to create an ATS-friendly resume that’ll sail right through—and impress the hiring manager, too.

Do Apply to Roles You’re Qualified For

ATSs get a bad rap as the “robots” standing between you and your new job, and when you hear in some cases that only 25% of the applications received for most postings actually make it to recruiters hands, it might reinforce that impression.

But the reason such a small percentage of applications? Most candidates were not qualified for the job. And some were completely irrelevant. “If I’m looking at an entry-level [accounting] position and seeing someone who is a dentist or a VP,” One recruiter says, it’s totally fair for the ATS to discard those.

So first and foremost, make sure you’re truly qualified for the roles you’re applying to. This doesn’t mean you have to hit every single job qualification or apply to a job only if you have the traditional background for it. One hiring manager says she was always “trying to cast a wide net and not exclude too many factors to pass up a candidate who might not be traditional”— career changers looking for an entry point into a new field, for example, or folks who had impressive transferable skills. But if you don’t have the core skills needed to perform a job, you’re better off not wasting your time or a recruiter’s.

Don’t Apply to Tons of Jobs at the Same Company

An applicant tracking system also allows recruiters to see all the roles you’ve applied to at their company. Hiring managers often noticed the same person applying to every single opening the company or one of its departments had. When you do this, a recruiter can’t tell what you’re actually interested in or if you’re self-aware about your abilities.

If a company has two very similar roles open, absolutely apply to both. Or if you have a wide range of skills and interests and would be equally happy in two very different roles, then you can apply to both, though you should definitely tailor or target each resume you submit to the specific job.

But you generally shouldn’t be applying to both an entry-level position and a director-level position, or a sales position and a video-editing position. And you definitely shouldn’t be applying to every opening a company has. That just shows you haven’t taken the time to consider what the right role for you is—and a recruiter isn’t likely to take the time to do it for you.

Do Include the Right Keywords

At its core, what any applicant tracking system is programmed to do when it “reads” a resume is the same as what a person would do: It’s scanning for key pieces of information to find out whether or not you’re a match for a job opening. “ATS algorithms aren’t that different from the human algorithms, we’re all kind of skimming for the same things,” says Jon Shields, Marketing Manager at Jobscan. So when it comes to writing a resume that can make it past an ATS, you want to make sure that key information is there and that it’s easy to find.

One of the ways the ATS narrows an applicant pool is by searching for specific keywords. It’s like a Google search on a much smaller scale.

The recruiter or hiring manager can decide which keywords to search for—usually whatever skills, qualifications, experience, or qualities are most important for performing the job. For entry-level roles, that might mean certain majors, whereas for a tech position, it might be certain coding languages.

So if you want to make it past the ATS, you’ll need to include those important keywords on your resume. Hint: Look for the hard skills that come up more than once in a posting and are mentioned near the top of the requirements and job duties. Hard skills include types of software, methodologies, spoken languages, and other abilities that are easier to quantify. (The most important keyword could even be the job title itself!)

Depending on your industry, certain degrees and certifications might also be important keywords. Particularly in fields like nursing and teaching where state licenses are necessary, employers are going to want to know at a glance that you’re legally allowed to do the job you’re applying for.

If you’re having trouble identifying the important keywords in a job description as you craft an ATS-friendly resume, there are tools online (like Jobscan, Resume Worded’s Targeted Resume or SkillSyncer) that can help you.

Note: In some cases, an ATS scanning for keywords will only recognize and count exact matches. So if you have the correct experience, but you wrote it using language that’s different than what the system is looking for, you might not come up as one of the most qualified applicants. For example, if you write that you’re an “LSW” but the ATS is checking for “Licensed Social Worker,” it might drop your resume. (To be safe, write out the full name, then put the abbreviation in parentheses.) Or if you wrote that you’re “an Excel expert,” but the ATS is searching for someone who has “experience with spreadsheets,” your resume might never get to the hiring manager. When in doubt, match your phrasing to what’s in the job description, as that’s likely to be what the ATS is looking for.

Do Make Your Resume Easy to Scan (by Robots and Humans)

In addition to making sure that your resume has the right content for an applicant tracking system, you also need to make sure the ATS can make sense of that information and deliver it to the person on the other end in a readable form.

Fortunately, ATS-friendly resume formatting is very similar to recruiter-friendly resume formatting. Like a human, the ATS will read from left to right and top to bottom, so keep that in mind as you format. For example, your name and contact information should all be at the top, and your work history should start with your most recent or current position. There should be “no surprises about where info is supposed to be,” Shields says.

“Ultimately recruiters just want to find the info they’re looking for as quickly as possible,” So making a resume ATS friendly will actually help your resume be more readable to recruiters as well.

Yes, this feels like a lot. But the main thing to take away when it comes to creating an ATS-friendly resume is that “it will help even if you’re not going through an ATS,” At the end of the day, what an ATS is looking for in a resume is not that different from what a person is scanning for—so if you make a resume that beats the ATS, chances are it’ll impress a whole lot of humans, too.

Full Article found on the Muse.com